BayCraft
E-commerce / Strategy + BuildChallenge
Stagnant conversion on a high-traffic DTC store. Three agencies in 18 months had not moved the number.
Solution
Full CRO audit and a rebuilt checkout flow. AI-assisted personalisation and evidence-backed product pages.
Outcome
Conversion up 41% within 60 days of launch.
+41%
Conversion Rate
60 Days
-28%
Cart abandonment