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How Much Does Performance Marketing Cost in South Africa?
Ad spend, management fees and tooling explained, plus the minimum monthly budget below which paid ads are not worth starting.
5 min read
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Practical guides on website development, performance marketing and digital strategy for South African businesses. What things cost, what works, and what to do first. No filler, no recycled listicles. If we have not done it for a client, we do not write about it.
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Performance Marketing
Paid search, paid social and conversion work, measured against revenue rather than impressions. What campaigns cost, what to expect back, and how to spend less for the same result.
3 articles
Latest: 9 Ways to Lower Customer Acquisition Cost
View articlesWebsite Development
Building websites, online stores and web applications that load fast and convert. What a build costs, which platform to pick, and the mistakes that quietly lose you leads.
3 articles
Latest: The Ultimate Guide to Website Development in South Africa
View articlesDigital Strategy
Deciding what to build and in what order. Roadmaps, AI readiness, automation and the operating habits that keep a transformation programme shipping.
3 articles
Latest: A Pragmatic Framework for AI Readiness
View articlesEverything
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9 articles
Growth9 Ways to Lower Customer Acquisition Cost
Nine levers that lower what a customer costs you, most of which have nothing to do with spending less on ads.
3 min read
PricingHow Much Does Performance Marketing Cost in South Africa?
Ad spend, management fees and tooling explained, plus the minimum monthly budget below which paid ads are not worth starting.
5 min read
StrategyPerformance Marketing vs Digital Marketing
One builds awareness over time. The other is judged on revenue this month. Knowing which you are buying prevents most agency disappointments.
3 min read
GuideThe Ultimate Guide to Website Development in South Africa
A practical guide to building a website in South Africa: what you should pay, what you should get, and the questions to ask before you sign anything.
7 min read
PricingHow Much Does Website Development Cost in South Africa?
What a website really costs in South Africa, what moves the number, and how to tell an underpriced quote from a good one.
4 min read
Conversion15 Website Mistakes That Are Costing South African Businesses Leads
Slow loading, weak messaging, poor mobile experience and no clear next step. Fifteen problems we find again and again, with the fix for each.
4 min read
AIA Pragmatic Framework for AI Readiness
Most AI initiatives fail because nobody asked what problem they solve. A four-question test for deciding where it is worth your money.
4 min read
FoundationsWhat Digital Strategy Actually Is
Most digital strategy documents are expensive slide decks nobody opens twice. Here is what a useful one actually contains.
5 min read
TransformationWhy Transformation Stalls, and How to Keep It Shipping
Transformation rarely fails loudly. It stalls quietly, for reasons that are predictable and preventable.
3 min read
Editor's picks
What we would send a client
StrategyPerformance Marketing vs Digital Marketing
One builds awareness over time. The other is judged on revenue this month. Knowing which you are buying prevents most agency disappointments.
3 min read
GuideThe Ultimate Guide to Website Development in South Africa
A practical guide to building a website in South Africa: what you should pay, what you should get, and the questions to ask before you sign anything.
7 min read
AIA Pragmatic Framework for AI Readiness
Most AI initiatives fail because nobody asked what problem they solve. A four-question test for deciding where it is worth your money.
4 min read
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9 Ways to Lower Customer Acquisition Cost
3 min read
How Much Does Website Development Cost in South Africa?
4 min read
15 Website Mistakes That Are Costing South African Businesses Leads
4 min read
A Pragmatic Framework for AI Readiness
4 min read
Why Transformation Stalls, and How to Keep It Shipping
3 min read
Latest
Fresh off the desk
Growth9 Ways to Lower Customer Acquisition Cost
Nine levers that lower what a customer costs you, most of which have nothing to do with spending less on ads.
3 min read
StrategyPerformance Marketing vs Digital Marketing
One builds awareness over time. The other is judged on revenue this month. Knowing which you are buying prevents most agency disappointments.
3 min read
GuideThe Ultimate Guide to Website Development in South Africa
A practical guide to building a website in South Africa: what you should pay, what you should get, and the questions to ask before you sign anything.
7 min read
PricingHow Much Does Website Development Cost in South Africa?
What a website really costs in South Africa, what moves the number, and how to tell an underpriced quote from a good one.
4 min read
Conversion15 Website Mistakes That Are Costing South African Businesses Leads
Slow loading, weak messaging, poor mobile experience and no clear next step. Fifteen problems we find again and again, with the fix for each.
4 min read
AIA Pragmatic Framework for AI Readiness
Most AI initiatives fail because nobody asked what problem they solve. A four-question test for deciding where it is worth your money.
4 min read
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