Consumer Electronics
+0%
Conversion Improvement
Before After
Restructured full-funnel strategy and optimised landing pages, increasing conversions without increasing ad spend.
Delivered at Ogilvy South Africa
Performance & Growth Marketing Agency
A performance marketing agency built for predictable, measurable growth.
CliqWorx is a data-driven performance and growth marketing agency helping startups and SMEs across South Africa acquire more customers, improve conversion rates and maximise marketing ROI. More qualified leads. Lower acquisition costs. Sustainable revenue growth.
0%+
Conversion Improvement
0K+
Users Acquired
0%+
Qualified Lead Growth
Track Record
Delivered resultsReal, delivered results across campaigns and roles. Anonymised by industry, not invented.
R2.0m → R3.3m/week
Weekly revenue growth, +67%
Global entertainment platform · international campaign, agency-side
+67%
13–27%
Conversion rate uplift
Enterprise consumer brand portfolio, agency-side
300K+
Users acquired in 3 months
EdTech / B2B SaaS platform
+30%
Qualified lead growth
Automotive dealership group · SEO & paid media
23.7 → 8.0
Average search position, 16-month campaign
Automotive dealership group
+29%
Campaign ROI
B2B SaaS, field services vertical
Results delivered across previous agency and in-house roles, anonymised by industry. The weekly revenue figure was originally reported in GBP and is shown converted to ZAR at current exchange rates.
Led by Mthokozisi Msipa, eight years in performance, product and growth across Ogilvy, Legacy Motor Group and Digify Africa. Full story
- Ogilvy
- Digify Africa
- Legacy Motor Group
- Xbox
- Diageo
- Stadio
- Sennheiser
- Tracker
Brands and platforms worked on directly by CliqWorx's founder.
Platforms we optimise every day
Google Ads
Meta
TikTok
LinkedIn Ads
Google Analytics 4
Microsoft Clarity
Search Console
Hotjar
Tag Manager
Looker Studio
Google Ads
Meta
TikTok
LinkedIn Ads
Google Analytics 4
Microsoft Clarity
Search Console
Hotjar
Tag Manager
Looker Studio
Performance Marketing Services
Performance marketing services that drive real, measurable growth
Qualified lead generation
Lead generation that attracts buyers, not browsers, and turns high-intent traffic into qualified leads and sales.
Conversion rate optimisation
CRO and landing page optimisation that convert more of the traffic you already have into customers.
Lower customer acquisition costs
Reduce cost per lead and customer acquisition cost with data-driven targeting and creative testing.
Scale profitable campaigns
Scale paid media across Google Ads, Meta and more while protecting and growing return on ad spend.
Increase marketing ROI
ROI marketing decisions backed by GA4 and full-funnel attribution, so every rand is spent where it performs.
Make better decisions
Marketing analytics, dashboards and KPI reporting that turn data into confident, measurable growth decisions.
Performance Marketing Case Studies
Businesses don't hire us to run ads. They hire us to grow their business.
Real performance marketing results across e-commerce, edtech and B2B SaaS: more qualified leads, lower customer acquisition costs and sustainable revenue growth. Every campaign is measured on conversion improvement, user acquisition and marketing ROI, not vanity metrics.
EdTech Platform
0K+
Users Acquired
300K
Scaled paid acquisition and onboarding experience, driving over 300,000 active users in 3 months.
Delivered at Digify Africa
B2B SaaS Company
+0%
Qualified Lead Growth
Before After
Improved targeting and lead nurturing flows resulting in 27% more qualified leads at a lower cost.
Straight from the ad accounts
Google Ads · 30-day view
- Impressions
- 569K
- Conversions
- 294
- Cost per conversion
- $12.77
- Ad spend
- $3.76K
Screenshots taken from live Google Ads and Meta Ads Manager accounts. Account names, account IDs, campaign names and all client-identifying details have been removed. Figures are shown exactly as each platform reported them, in the account's own currency.
Our Growth Marketing Process
How growth actually happens.
A proven, data-driven growth marketing process that turns analytics into scalable, measurable growth.
01
Diagnose
We audit your funnels, conversion tracking, GA4 and Microsoft Clarity data to find where growth and budget are leaking.
02
Optimise
We fix bottlenecks with conversion rate optimisation, sharper audience targeting and clean attribution.
03
Launch
We launch high-intent campaigns across Google Ads, Meta and paid social, engineered to convert.
04
Scale
We scale what works, expand cross-channel and compound your return on ad spend over time.
Pricing
Performance marketing plans for every stage of growth
Flexible performance marketing and Google Ads management plans for startups, SMEs and scaling businesses. No setup fees, no long-term contracts.
These are management fees. Your advertising budget is paid directly to Google or Meta and stays in your control. Most SMEs start with R6,000 to R12,000 a month in ad spend, depending on industry and competition. Not sure what's right for you? Ask on WhatsApp before you commit to anything.
All plans are monthly. No long-term contracts.
Performance Marketing FAQs
Performance and growth marketing questions, answered
What does a performance marketing agency do?
A performance marketing agency plans, runs and optimises paid media campaigns that are measured on real business outcomes, qualified leads, customer acquisition cost and return on ad spend, rather than clicks or impressions. At CliqWorx we combine performance marketing, growth marketing and conversion rate optimisation into one data-driven system.
What is the difference between performance marketing and growth marketing?
Performance marketing focuses on measurable paid acquisition channels like Google Ads and Meta Ads. Growth marketing is broader: it optimises the full funnel, from customer acquisition to conversion and retention. As a combined performance and growth marketing agency, we do both so your growth is sustainable, not just a short-term spike.
Which advertising platforms do you manage?
We manage Google Ads (including Performance Max and Search), Meta Ads across Facebook and Instagram, TikTok Ads and LinkedIn Ads, alongside SEM and paid social strategy. Every channel is tracked in Google Analytics 4 and Microsoft Clarity for full cross-channel attribution.
Do you work with startups and small businesses?
Yes. We specialise in performance marketing for startups and SMEs across South Africa, with plans that scale from your first campaigns to multi-channel growth. Our approach is built for lean budgets that still need measurable results.
How do you measure marketing performance?
We build proper conversion tracking, GA4 and Microsoft Clarity dashboards, and clear KPI reporting so you can see exactly what drives leads and revenue. You get transparent marketing performance reporting and attribution, never vanity metrics.
How do you lower customer acquisition costs?
We reduce cost per lead and customer acquisition cost through conversion rate optimisation, landing page optimisation, A/B testing and sharper audience targeting, so more of your traffic converts and every rand of ad spend works harder.
Insights
Insights on performance and growth marketing
PricingHow much does performance marketing cost in South Africa? A 2025 pricing guide
What to actually budget for Google Ads, Meta Ads and management fees, and how to tell whether a performance marketing agency is worth the spend.
8 min readRead article
StrategyPerformance marketing vs digital marketing: what actually drives revenue
The real difference between broad digital marketing and outcome-focused performance marketing, and which one your business needs right now.
6 min readRead article
Growth9 ways to lower your customer acquisition cost with data-driven campaigns
Practical CRO, targeting and analytics tactics that reduce cost per lead and grow return on ad spend, without increasing your budget.
7 min readRead article
Ready to grow your business?
Talk to a performance marketing expert about your customer acquisition, paid media and conversion goals, and map your biggest opportunities for revenue growth.
Avg. response under 30 mins
No obligation
Speak directly with a strategist