FeaturedPerformance
How Much Does Performance Marketing Cost in South Africa?
Ad spend, management fees and tooling explained, plus the minimum monthly budget below which paid ads are not worth starting.
5 min read
ReadPerformance Marketing
Paid search, paid social and conversion work, measured against revenue rather than impressions. What campaigns cost, what to expect back, and how to spend less for the same result.
3 articles
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Growth9 Ways to Lower Customer Acquisition Cost
Nine levers that lower what a customer costs you, most of which have nothing to do with spending less on ads.
3 min read
StrategyPerformance Marketing vs Digital Marketing
One builds awareness over time. The other is judged on revenue this month. Knowing which you are buying prevents most agency disappointments.
3 min read
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